No one knew how the treasure myth originated, but it spread. And the eyes of men gleamed with greed. They created armies, with promises of the booty’s share. The digging started, and the city was pitted against formidable foes – BWSSB, BBMP. He hoped they’d find the treasure soon, so he could ride in peace. […]
Facebook’s redesign continues to make news on a regular basis. With a whole lot of vociferous users making the 237 Ways To Get Free Publicity ir dislike quite clear, with the help of a layout poll, it was interesting to see that a lot of advice was given to Facebook to not just blindly give […]
Anita Nair This is Anita Nair’s first novel, and quite a good start. I could identify with it quite a bit, probably because of the Kerala setting, and therefore the familiarity with the kind of characters that appear in the background. Having said that, the protagonist is quite a universal character. Mukundan, a retired government […]
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge ways of advertising via Social Media that are not intrusive while being RoI driven”. Again, […]
A few days back, I came across a line we had used some time back for a brand campaign, as part of some ambient advertising – “Let’s cut climbing stairs, but not climbing ladders”. That ended up prompting quite a surreal thought. Of starting to climb a ladder from the time we’re kids. The first […]