First Proof

Penguin – Compilation I’m a few years late in reading this, so it’s no longer ‘new’ writing. But that doesn’t take away much from a decent collection of fiction and non-fiction. A book which can be read from both ends (Fiction and Non fiction start from opposite ends) and consists of 17 works of fiction […]

Social Connectivity

Just yesterday, I read about AOL launching Social Thing for websites. Adding the service to your website gives you a navigation bar at the bottom of the page, users can sign in with their AIM/AOL/Bebo/ICQ ids and comment. They can also chat/IM, check out what their buddies are doing, and share stuff with them. According […]

Rambowed

I started reading a Pico Iyer book a few days back “Video night in Kathmandu”. I was hooked on from the first page because he started off with an icon from my childhood – Rambo 🙂 Pico Iyer writes about how in the mid 80s Rambo took over Asia – China, Indonesia, Burma, Thailand, India […]

Social Media – beyond strategy

Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s experience with Dove also comes the understanding that its not just the communicated parts of […]