Wavering

My twitter stream over the last weekend and to a certain extent this week too, was dominated by Wave. People asking for invites, writing about their first impressions, cracking one liners and so on. The entire activity reminded me of how brand custodians try to create ‘virals’. From making ‘viral’ a part of the strategy, […]

Spiga

…is back, at a new location, and since the old version on Vittal Mallya Road was a favourite, we had to check out version 2 too. The new Spiga is on St.Marks Road, on the 4th Floor of the Halcyon Complex, that erm, funny white building right before you turn into Vittal Mallya Road. Two […]