One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists and haters, online and offline, and most people I know have an opinion on him. […]
He stood watching the children play with the car. The car reminded him of himself. Ravaged by fate, time and humans. He still remembered the day he had left it at the crossroad, trying to escape the cops. Five years ago. Time to start afresh. Maybe he would start with finding the car’s original owners. […]
The review was first published in Bangalore Mirror. Thanks to HSR Layout’s proximity to Koeramangala, some would say that it is one of the first areas that have been earmarked for expansion in the Mallu global domination plans. So it’s no surprise that Kumarakom, after opening outlets in Chennai and the international Malayali homeland Dubai, […]
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is to use the features of the network (mostly Hangouts) to reasonably good effect, in addition […]
There was a good debate at Slate on how far (if at all) we should go in augmenting what we have been biologically endowed with. I’d noted earlier the three tracks of speciation, and how we are already on two of the tracks. (prosthesis and cell/tissue engineering) The debate introduced me to the word ‘transhumanism’, and its […]