Consistency and cohesion

Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, brands would be used to seeing their messages layered with the contexts and perspectives added […]

QuadMo

QuadMo aims to provide an end-to-end mobile and online gift voucher solution for retailers, consumers and corporates. In conversation with co-founder Rohit Rawal. [scribd id=78157835 key=key-29s1wwhow240sug6s4wm mode=list]