The pandemic has the potential to cause a step shift in disparity. Not just in the familiar 1% and 99%, but within the privileged classes as well. This is an exploration along three areas – money, relationships & society, and evolution – to the future of front tier (and frontier) journeys.
The will of the majority exerts its influence on everything from cinema to the economy. And its incentive is not necessarily common good. How can one change this?
Choosing “Shuffle Play” on Netflix and outsourcing an entertainment decision to an algorithm may not seem like a big deal, but I think there are second-order consequences that affect the self, society, and species – hugely driven by surveillance capitalism.
Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
When all the world’s always a stage thanks to the ubiquity of social media, we reach a point when our happiness is happiness only if it is validated by “friends” on social networks. A cycle of inadequacy, envy and angst follows. Evolution might have hardwired this in us, but it’s possible to think beyond.