In Feels & Fields in Marketing, I had written about my view that the sustainable advantage in data driven marketing over the long term might be lesser than an approach where the brand is marketed as a worldview – reflected in thought and deed. A couple of nuances I’d like to point out here. One, […]
It was in Douglas Rushkoff’s Throwing Rocks at the Google Bus that I first became really aware of how much of an abstraction money is. Just to clarify what ‘abstraction’ is in this context, vegetables, meat, human labour etc all have clear, tangible value. Money is a transactional device with many advantages but it has […]
Koramangala rarely disappoints. This time, it was the Uber ride, and the thoughts it sparked. From Whitefield to Koramangala, I repeatedly watched the driver refusing to learn from his mistakes. e.g. sticking to the right lane and getting stuck behind cars waiting to take a U turn, when we had to go straight. Advice was futile. This […]
No, I don’t think I am exaggerating when I call it a revolution. Relatively, it’s not a bloody one yet, but we’ve only begun. As individuals who are part of it, it is difficult for us to acknowledge, let alone grasp its consequences now. (read for perspective) To deal with something, I first need to […]
About a year and a half ago, in An Ambient Future, I had written on how our interactions with the internet will move from switching it on (on specific devices) to an always on ambient version powered by objects beyond mobile devices (IoT) and inputs beyond touch. In the last few months, I have seen […]