A digital multiverse
The metaverse is increasingly becoming a frontier for tech companies to deploy the narrative that suits them. Even as AR and VR tease out the various possibilities, what could it all lead to?
Category: Future
$ocial Validation
Creators on social media optimise their content for validation and sharing. The next step is monetising this validation beyond the standard “influencer” deals. In parallel, the internet is going after the biggest middleman of all – money!
Default in our stars
Choosing “Shuffle Play” on Netflix and outsourcing an entertainment decision to an algorithm may not seem like a big deal, but I think there are second-order consequences that affect the self, society, and species – hugely driven by surveillance capitalism.
Brands, Activism & Morality
Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
In Code we Trust
TikTok’s tremendous success across culturally diverse markets is a proof of concept that “a machine learning algorithm…can pierce the veil of cultural ignorance”. What does this mean for culture?