From being part of the BTS Army to getting nostalgic about Backstreet Boys, millennials are a diverse cohort, and have many sub-segments. Based on the recent CAMS report, ET Now gave me an opportunity to chat about the investing patterns of millennials. The transcript.
Creators on social media optimise their content for validation and sharing. The next step is monetising this validation beyond the standard “influencer” deals. In parallel, the internet is going after the biggest middleman of all – money!
Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
As businesses become more complex in their value propositions to customers, its systems get hit by entropy. Chaos becomes common and disorder is the default. Ultimately, this will lead to a collapse, but is it possible to delay the inevitable? What can an organisation do?
Taylor Pearson wrote an excellent primer on blockchain a while ago. While explaining why blockchain matters, he quoted something by Alfred North Whitehead Photo by Joshua Newton on Unsplash