An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post talked specifically about the 2 gaming entities – zapak and games2win and their contrasting styles. What interested me was the part about the surge that happened […]
Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me to wonder about the kind of ROI this activity would generate. “Max New York Life Insurance has signed a Public Private Partnership (PPP) pact with the […]
A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. I think it still holds a lot of relevance with regards to the way brands treat themselves. Google, while not the web’s knight in shining armor […]
This is why I love the conversational web. It provides an excellent means to connect ideas, and er, write a post. I saw a tweet from @jowyang which was about a company looking for community managers. No, it wasn’t the job per se that interested me, but more the fact that companies are finally getting […]
The issue has been doing the rounds in my head for sometime now, it started with a question on LinkedIn about companies using CSR only for PR purposes, and I thought now was a good time to share my thoughts, at the risk of it sounding like an attempt at gyan. 😉 There was a […]