There were some pretty interesting new things that came out at TechCrunch50 last week. TC50 was a conference that took place from September 8-10, 2008 where 52 of the ‘best’ startups were launched in front of an audience that consisted of the industry’s most influential venture capitalists, corporations, fellow entrepreneurs, and press. I guess that would […]
While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and social media. The first was on Brand Accretion. Accretion is defined as “An increase by natural growth or addition”. Now, in this instant age, this would […]
A while back I’d read about Burrp, which started out as a great restaurant reviews site, expanding into lifestyle events – Art, Dance, Fashion, Film, Fairs & Festivals, Theater, and so on. Check out the entire bunch here. They’d also added TV listings. While it’s quite a diversification, I thought it was quite in sync with […]
While the last post covered some ground in terms of social media, an entity which was conspicuous by its absence was Twitter, perhaps the social media tool that I use the most, these days. From sharing my anguish at Raikkonen ruining the Ferrari party in the penultimate lap of last weekend’s race, to checking out […]
ET had a story sometime back on how sites like Facebook, LinkedIn etc are helping SMEs and entrepreneurs gain business. It adds on to my belief that when the target is niche market segments, the net is the best medium to try out.The more encouraging part for me is that since these media are working […]