Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase that Coke, in the festive season of Diwali brings family, friends and even strangers together, left me absolutely cold. While the earlier Hrithik commercial was far […]
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and three different scenarios, it shows the typical position of an older brand, presented with new competitors and having to cope with a changing media landscape. The […]
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with one third of the younger set saying that companies should actively market to them on […]
Technorati recently released the ‘State of the Blogosphere 2008‘ report which throws some light on the trends in blogging. While the numbers might indicate that the phenomenon of blogging is also experiencing a slowdown, but that depends on the definition of a blog. With the increasing popularity of micro blogging services and social networks, the […]
A few weeks back, I’d read about the New York Times launching the public beta of its social network. Its called Times People, but is not a Facebook kind of social network. It allows you to discover, read, share and comment on interesting things on NYTimes.com. The account is directly linked to the NYTimes.com account, […]