Brands & Associations..

When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw this article in Campaign India, which spoke about Mercedes and Coke rejecting an association with […]

LinkedIn…a bit more

A few weeks back, RWW had an interesting piece on why LinkedIn shouldn’t have Facebook envy, and should not attempt to make itself a destination site like the social networking service. We thought the Valley intelligentsia long ago proclaimed the end of destination sites. The desire to “get people to spend more time on LinkedIn” […]