BlogAdda and I go a long way back, practically to around the time they were born, and when I was asked to be a speaker at #WIN14, there really was no question of not going. The icing on the cake was being a part of this excellent list of speakers! My favourite talk of the […]
For context, I believe the first chance was brand/marketing. That potential has pretty much been converted into a banal, mostly campaign oriented, traditional media (with better targeting thanks to various contexts) approach, though thankfully, we have do some rebel strongholds. I can clearly see this within the Big Shift construct – the third wave is […]
These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but I think technology is the biggest disruption that marketing has experienced. Yes, it has been so every time a new medium cropped up, but this wave […]
I spent Rajinikanth’s birthday at Jaipur, all thanks to one of my favourite bloggers – Kavi, who, in his official avatar, invited me to his organisation’s annual HR conference. The theme of the conference was Evolve Connect Enhance, and I can honestly say that many of my perspectives were enhanced during discussions about the real […]
I had a bit of an epiphany when I read this superbly written post on Snapchat and the nuances of storytelling. In my last post on the utility of a brand, I had pretty much glossed over ‘delivery’ because it was one part of a larger framework. (and a post that kept getting longer after I began writing!) […]