So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is to use the features of the network (mostly Hangouts) to reasonably good effect, in addition […]
I ended last week’s post comparing the previous season’s buzzword ‘social media’ with gamification, and the need for brands to evolve their own way of utilising it. Though it’s easy to find a huge number of case studies that have been generated on the use of social media by brands to interact with consumers, the […]
The perfect life, that’s what I called it – the phenomenon that has spread across the two social networks I frequent. Facebook Photos is nothing new and has come up here as a subject for discussion earlier. But its rise has been meteoric, just like the social network. The best vacations, the coolest friends, the […]
Yes, it is quite the shiny new object in the marketing/enterprise conversations around the web. One of the positives is that there are always new and updated resources in addition to some well thought out perspectives from advocates as well as naysayers on its applications on the consumer facing side, as well as the business […]
One of the blogs which almost always manages to give me fresh and interesting perspectives is Ribbonfarm. A recent post which caught my attention was ‘The Milo Criterion‘. Though not well versed in Lean Startup principles, I think I managed to get the gist of the post. (The comments were a completely different ballgame though!) […]