One of the reads I look forward to every week is Neil Perkin’s curated list of posts from across the web. And unfailingly, I get at least a couple of articles that offer me food for thought, and in general, giving me much better fare than the two kinds of automated services I am familiar […]
The last week, I encountered a few ‘brand response scenarios’ – two of them in which I was directly involved, and one where I was just an onlooker. Since this is an area where I also spend considerable time, as part of my job, I thought I’d share some perspectives too. The first one involved […]
The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So when I was asked if I could contribute to the third edition, it was a pleasure.. and a challenge. The result is on Page 25, but […]
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, brands would be used to seeing their messages layered with the contexts and perspectives added […]
Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little more to get to the new place. Instead of going below the elevated highway, I take a shorter route that gives me elevated views every 5 […]