I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty on my own blog 😐 ) in this post, where i talked about brand ambassadors for mobile handsets, among other things. But we’re not going to […]
No, don’t go away, this is not a tech post. And stop sniggering, one day I will write a tech post. Hell, if Laloo can blog…There’s been a spate of celebrity blogs recently – started perhaps with Aamir Khan, then Big B, Salman Khan and a couple of days back, Karan Johar. The fad, I […]
I just realised that I totally missed this one – The Brand Equity Most Trusted Brands Survey, at least writing about it. Unforgivable, but let me try to redeem myself by attempting a post now. Bottomline, Colgate has been dislodged from the numero uno position by Nokia, no mean task, that, and it is a […]
I came across this today – a local site for Kolkata – I Love Kolkata.com, powered by the ABP group. The site for Kolkata Mirror had been launched a while back, though the paper itself has not been launched in the market. The first two pages of a google search threw up only one other […]
For those in India who look forward to the internet taking a major stake in ad spends, this (via PluggdIn) cannot be music to your ears. While the internet spend has grown by over 90% in 2007, as far as absolutes go, its a mere 2% in the overall media spend. And with the total […]