I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand ambassador for the brand would have made for a nice plain brand rant post, but try as i might, I have not been able to get […]
Neal Stephenson It’s really difficult to write a review of this book, because I’ve never read anything like it before. All I can say is that its extremely engrossing and while a lot of the stuff he has written about like avtars and virtual worlds are real now, it must have been quite original in […]
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post talked specifically about the 2 gaming entities – zapak and games2win and their contrasting styles. What interested me was the part about the surge that happened […]
Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me to wonder about the kind of ROI this activity would generate. “Max New York Life Insurance has signed a Public Private Partnership (PPP) pact with the […]
A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. I think it still holds a lot of relevance with regards to the way brands treat themselves. Google, while not the web’s knight in shining armor […]