To confess, the thought originated more from a textual perspective than a conceptual one. But it made me think, and so I shared it on twitter a couple of days back – “do many startups fail because they start up? would it be better if they start down and work their way up?” While I’ll […]
What self respecting social media blog could let the Facebook redesign slip by without a post dedicated to it. Now is a good time considering that Mark Zuck has deemed that we shut down our silly protests and just accept his virtual reality. Inspite of short term solutions offered, well meaning advice, and groups consisting of […]
Sometime back, I saw a press release of an entity called AdBhai. It is positioned as a no-frills classifieds portal and according to the release, has implemented Google’s Friend Connect. It means that you can use your Orkut/GTalk id to post comments on the site, giving the entire thing a social twist. I have come […]
I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to a lesser extent-gaming (because that was more a concept). I did find a few instances of ambient advertising from Zapak interesting though. Unfortunately the same cannot […]
Sometime back, I’d written about the need for newspapers to give the digital medium a bit more consideration in their strategy. While India claims to buck the trend of falling newspaper subscriptions, I wonder how many economies have a thriving newspaper ‘raddi‘ market, the process through which the Indian household gains money by selling old […]