I’ve always maintained that social media has this uncanny way of stripping the veneer of most entities – be it people, products or organisations. At one point of time, Mouthshut used to be my preferred destination for user reviews. All the ads, all the DMs, and all the brand ambassadors would be collectively shown the […]
Google has been struggling to get some money out of You Tube for sometime now, and a few days back, introduced ‘Paid Search’ in You Tube. They appear on the right hand of the page and one small image and Google Adwords style text ads, as ‘Promoted Videos’. These link to the advertiser’s channel on […]
A few weeks back, I’d written about Yahoo India’s TVC for Search. I was not impressed, because I felt that the ‘need for speed’ in search could easily be portrayed without making fun of a speech impediment. A few days back, I happened to see another TVC, this one for Yahoo Messenger. To its credit, […]
In a way, Friendfeed’s latest offering has revolutionised my usage of social media services. My experiments with FF had been limited since Twitter used to give me a fair amount of good conversations on various subjects of interest – from Bollywood to advertising campaigns to social media to social issues. I didn’t see any value […]
It would’ve been a big shock to Airtel, having their entire teaser campaign hijacked by BIG. Painstakingly created, their four ads conveyed four different aspects of the service and had the ‘See you at home’ and the red couch in common. Though I missed the ads, I read this report about Airtel’s launch of their […]