The recent twitterguru polls conducted by itwote was a neat social experiment. The idea was to choose the person on twitter (in India) most loved by all. In that sense, the number of followers a person had or the number of tweets did not, though i did feel that the person with more followers did […]
Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager is of the view that companies should join active communities, rather than trying to create them at corporate websites. The two examples used for Intel’s efforts […]
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal video revorder, that allows you to pause, record and rewind Live TV), and two brand ambassadors, they could’ve really made a great, extended storyline out of […]
At the very outset, let me state that Dido doesn’t have to do anything spectacular for her to be special to me. She can just keep crooning her stuff, and I’ll keep going back for more. So why am i trippin’ now? Because, for her latest album, ‘Safe Trip Home‘, she’s got a social media […]
The world, or at least most of it, has been applauding the success of Obama’s social media strategy, stating it as one of the big pillars of his victory, and rightfully so. A look at his homepage would tell you that he is very well connected to the social media scene – ‘Obama Everywhere’. ‘Organise […]