The last time I’d written about Bebo was a year back, in the context of AOL buying it, and a tongue-in-cheek suggestion of getting Kareena Kapoor (whose nickname is Bebo) to be the brand ambassador when they launch in india. Recently,Medianama reported that they were launching this month. Â According to ContentSutra, they will be talking […]
The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, yielded a good discussion. Inevitably, the discussion entered the territory of whether the redesign would alter the status of the differentiated audience that each provides, and […]
The video that marked the end of Rocky Mountain News, a daily newspaper in Denver, would have a sobering effect on anyone who’s worked in the industry. The newspaper printed its final edition on Feb 27th, 55 days short of its 150th birthday. And there’s no succour when The Business Insider points out a list […]
..and a bit long 🙂 What do you do when you can’t buy a service? If you have the capability, you build it yourself. That seems to be what Facebook is up to, triggering of what would perhaps be only the first of the battles for real time supremacy. When you log in to Facebook, […]
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that Sprite is now the #2 soft drink brand in the country after Thums Up, the […]