So its been quite a while since Twitter lists launched, and the ego seems to have stopped trending now. The open API means that we can hopefully see a some interesting apps/services (eg.directories like Listorious or alert systems like Listiti) soon. In fact, Twitter has already made an interesting widget, which you can see in […]
There was a good ‘debate’ at the McKinsey debate zone on whether people will pay for content, in the context of newspapers. An old debate by now, and one whose conclusion is being seen around, with very few exceptions (the reasons for the relative success of the Big 3 of fee-for-content services—the FT, the Economist, […]
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to 25.5 as of Monday. Acknowledging India’s growing significance, the $100 million (global) “It’s Y!ou” campaign […]
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it by now, you should take a look, though you might want to keep the audio levels down thanks to the language httpv://www.youtube.com/watch?v=ZKCdexz5RQ8 While the video does […]
My twitter stream over the last weekend and to a certain extent this week too, was dominated by Wave. People asking for invites, writing about their first impressions, cracking one liners and so on. The entire activity reminded me of how brand custodians try to create ‘virals’. From making ‘viral’ a part of the strategy, […]