One of my favourite business frames in the recent past has been Jeremy Liew’s “When a consumer market is new, distribution wins. As consumers become educated, product wins. When products reach parity, brand wins.” Two events happened in the last fortnight that made me reflect more on this. The first was Apple’s power move on Facebook […]
As businesses become more complex in their value propositions to customers, its systems get hit by entropy. Chaos becomes common and disorder is the default. Ultimately, this will lead to a collapse, but is it possible to delay the inevitable? What can an organisation do?
On a brand building journey, should the brand be driven by self image or self actualisation? One is driven by ego, the other by evolution. Is there a middle path, and if yes, how can that be traversed?
My take on the importance of a world view in brand building. With the ever-reducing shelf lives of brand and marketing play books, a “skin in the game” approach is a strategic imperative. What is that, how does one arrive at it – my perspectives using Nike as an example.
Taylor Pearson wrote an excellent primer on blockchain a while ago. While explaining why blockchain matters, he quoted something by Alfred North Whitehead Photo by Joshua Newton on Unsplash