The subject of this post has been visited before, thanks to an earlier note by Tac Anderson on the ‘3 types of social media strategy‘, and David Cushman’s excellent presentation the same topic. What made me revisit this are Tac Anderson’s post last week titled ‘Dam your social media strategy‘, which used an excellent analogy […]
There was much excitement when I saw that much talked about presentation that somehow seemed connected to Google Me and Google’s approach to social. But the sounds made recently by Darth Scmidt don’t really give cause for delight. While it doesn’t make sense to talk ill of something even before launch, the ‘social layer’ does […]
I’ve never gotten around to trying group buying/deal sites until once recently, though I always thought that they were fulfilling a need for businesses and consumers. But when I read this ‘peculiar’ story titled Groupon’s Success Disaster, I found myself identifying with it (from a consumer perspective, we’ll get to that in a bit) and […]
The Economist has an excellent read titled ‘The Future of the Internet‘, where it details the possibility of a Balkanisation of the internet, by forces such as Network Operators, countries, and closed platforms. Quite an irony, as they point out, since the internet was supposed to be a great unifier. I realised that so far […]
This post over at GigaOm, titled “Apple doesn’t target markets, it targets people” sparked a tiny debate between Mahendra and me, on the effects of ‘antennagate’ on Apple fanboys, though the article itself had little to do with this line of thought. I wondered, like I’d written here earlier (last two paras), whether the continuous […]