Social Induction

‘Disparate’ perhaps wouldn’t describe it best, but definitely 3 different posts in terms of scope and point of focus, but which I thought were in their own way, circling one of this blog’s favourite topics – how organisations can fundamentally become more social – not just from a usage of tools across its ‘silos’ but […]

Update 2.010

So, the Twitter bio now has an addition “Columnist”. Readers of my other blog, and the restaurant reviews I post there, would know that I’ve been doing reviews for Bangalore Mirror for a while now. The other column I’m responsible for is also up and running well now, judging by the feedback I’ve received. This […]

A different social circle

The ‘inefficiencies of scale’ in a social business scenario is something I keep writing about – wrote about it recently in the context of Google vs Facebook too. So I found this article, which was about the demise of Facebook in 5 years, very interesting. Though predictions are dime a dozen and are many a […]

Content, Media, Distribution

I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying for the marketer’s attention. So even if we do limit ourselves to the thought that […]