One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to the consumer' and 'a thought in the consumer's mind'. But changing landscapes in technology and consumption mean that the definition remains an evolving one. I found […]
I remember writing this post about 4 years back, with an insight on why I didn’t particularly like to travel. Things have changed since then, and I do travel as much as possible these days. The odd discomfort of viewing masses of humanity still persists, but the reasons are more nuanced. What reminded of that […]
Will.i.am, musician at Black Eyed Peas, and Director of Creative Innovation at Intel, speaking at the Cannes Lions International Festival of Advertising Creativity (to be noted), said, “Ad agencies are yesterday. But ad agencies that can turn consumers into agents that add value to community and life, that’s what it’s about right now.” (via) A […]
My fandom relationship with the Pepsi Refresh Project has resulted in a few interesting conversations on this blog, this CSR one being the pick. As Surekha's comment says, this is the longest disagreement we've had. 🙂 That being said, I do agree with Surekha's point of sustainability, but my conundrum remains on another front. Aligning […]
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV's tumblr voyage, (via) I thought it would serve as a good handle to revisit the subject. I thought the choice was platform was in itself a great […]