Consumption and curation. At some point I can still remember, I consumed newspapers, magazines and all other mass publishers (across platforms) and expected them to curate for me. Curation for a large mass, when linked to their kind of production process and business model, got tits first whiff of trouble when the internet only models […]
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better with each release cycle. Place? Bookstores, Twitter, Newspapers…… He has loyalists and haters, online and offline, and most people I know have an opinion on him. […]
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The typical ways most brands have approached their new Google+ page is to use the features of the network (mostly Hangouts) to reasonably good effect, in addition […]
There was a superb post at Misentropy last week on story-telling that opened up new perspectives for me on that art, and science, especially the last few lines on subliminal commands that could set or reset a new memory episode in our minds. The coincidence in the timing was excellent, because it is related to […]
The BBH Labs Blog has a very interesting post based on a research that reexamines one of the most debated topics even in the hyper-connected era – the echo chamber. From the research abstract “We propose a trade-off between network diversity and communications bandwidth regulates access to novel information because more diverse network structure increases […]