When I read this post on how Starbucks was turning itself into a tech company and how it is increasingly using digital tools to interact with consumers to adapt to the ‘seismic shifts’ caused by social, mobile etc, I was immediately reminded of two things – its aim to appropriate the ‘third place‘ (Read para […]
Last week, I read a profoundly insightful post at Gaping Void, titled ‘On Mastery‘. The post seeks to answer (in Hugh’s own words) ““Success”. What does it take to be successful, prosperous, happy, have a sense of purpose etc? What does THAT actually look like?” The answer, according to his post, is mastery. (do read his […]
It was an interesting coincidence that a couple of weeks back, around the time I posted on brand building and the effects of instant gratification (largely in the context of social media), I also got into a minor debate with a colleague on brand communication – tonality, voice etc. This is a topic I constantly […]
My favourite story in Paul Theroux’ ‘The Collected Stories’ is Algebra, a simplistic tale of a clerk easing his way into London’s literary crowd through one chance meeting and several arranged ones thence. Friendship is like algebra, but there are operations most people are too impatient or selfish to perform. Any number is possible!…. But […]
Last week, Karthik had a post titled “Twitter, Twitter on the wall.. Who’s the trendiest hashtag of them all” that resonated much with me. In fact, it was a sentiment I had expressed just a few days before – “let’s make it trend” is the new “let’s make a viral” — manu prasad (@manuscrypts) May […]