Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really in the corporation’s control. Though it is still in vogue, the credibility is possibly dented thanks to abuse by the endorser, the endorsed and a media […]
Karthik recently wrote a post on a subject I’ve been thinking about for a while now – “How should brands use public information you share on social media“, on British Airways’ “Know Me” scheme to personalise their service by providing iPads to their staff and “giving them instant access to customer data, including passengers’ travel […]
Twitter’s event based hashtag pages (as opposed to brand based) made me think about brands as experiences. In another era, the ‘experience’ was restricted to a limited number of media vehicles (and I include non-social network WOM too) and the actual touch-feel, pre or post purchase, including retail outlets. But times have changed – social, […]
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that impressed. Everyone I shared it with shared it on. It made me think of the concept of a viral. From many murmurs I have heard around […]
When Paul Adams makes an ‘appearance’ on this blog, it usually involves profundity. (background) Last week, on Simply Zesty, I saw this amazing presentation he made recently, which, in addition to showing the evolution of communication technology and its impact on us, also shed light on the role Facebook envisions for themselves. (Do read the […]