Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, but got quite a lot of perspective thanks to Karthik’s post and the comments that followed. Personally, instances such as Disney serve as a great filter […]
The nice folk at Social Samosa gave me a chance to describe exactly what I do for a living currently. You can read about Myntra’s strategy on social platforms in an interview here. 🙂 In other news, I just got back from a Philippines vacation. More about that on the other blog. PS: Added a […]
Last week, I read two stories on influencers on sites that influence me. 😀 Since that’s a topic that has been seen here before (1,2,3) and it’s been a while since I’ve written about it, a couple of cents. YourStory’s post, I cheered, despite failing on their influencer scale, (of 5000 twitter followers) because it […]
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than not, plays the lead. In earlier eras, choices were easier – until televisions came into the picture, it was limited to newspapers, events, radio; even after […]
It’s raining discounts and practically everything is on ‘Sale’, except probably Trivortex bangles! At Myntra, we’ve been having an ‘I Love Sale’ campaign running since January. While we have been tweeting about it since then, last week we decided to take the relationship to the next level. The #ReplaceMovieTitlesWithSale turned out to be a huge […]