Brand | m a n u s c r y p t s

For brands to make it….

At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t know what it means for brands” – @jeffdachis #SBS2013 — Gautam Ghosh (@GautamGhosh) May 23, 2013 Both Gautam and Haroon then shared interesting links in this […]

@ Social Business Summit

I was quite thrilled to be invited to speak at the Mumbai version of the Dachis Group’s Social Business Summit – not just because of my awesome co-speakers, but because this is a platform that has seen the likes of Tony Hsieh and John Hagel earlier this year! To confess, a little nervous too, since (as […]

A new brand narrative

Dove’s immensely viewed ‘Real Beauty’ video has sparked a parody and many debates including how the content would (or would not) help sales. But what it actually reminded me of was a quote attributed to Marty Neumeier (via) Brand isn’t what you say about your product, it’s what other people say about your product. A little […]

All ideas are equal, some more equal than others…

(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with business ideas/models being aped compared to creative ideas? If so, why? — manu prasad (@manuscrypts) April 15, 2013 ..and @atulkarmakar gave me his perspectives @atulkarmarkar exactly, […]