This ‘what could have been’ post on FB Platform and the broader theme of ‘move fast, break things’ made me think about planning – brand as well as business, how technology is reshaping it, and the fine balance that is required to ensure business growth goes hand in hand with retaining the trust of the ecosystem. […]
In my last post that touched upon Big Data, I had mentioned how the seeming intent of Big Data is to synthesise actionable insights from processed and unprocessed information at touch points related or unrelated to the enterprise, and then use it to target consumers better. While this is probably true for the short-medium term, I […]
It’s been more than 2 years since I wrote about social commerce on afaqs, and since then, there have been massive changes right from the definitions to the operations of social commerce. Karthik’s recent post on the subject led me to think about it again. I’ve always felt that most of the popular definitions of social commerce […]
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in case you hadn’t heard. Despite all the social-ness, I realised it’s impossible not to call it media. The wiki definition for media is “tools used to […]
Lifestreaming and I go way back, at least 5 years. 2008 was when I wrote about it first, though the experiments had started earlier. Most of the services I’ve mentioned in the post are now defunct, but my interest in the subject never waned. From the perspectives of memories mentioned in that post to speciation […]