I had almost completed a post on brand purpose when I came across this. I have realised that in my personal life, even ‘what you want most’ is a dynamic thing. I am not really arguing against discipline – there was a time when it kept the blog going. But what I wanted most was […]
I’m a huge Asimov fan, and am constantly amazed at how he was able to have a perspective of the future on multiple fronts. I was reminded of two of those recently thanks to their application (of sorts) in contemporary scenarios. First, Hari Seldon‘s (pretty much the foundation of Asimov’s Foundation series) psychohistory, which was able to […]
The impending death of Orkut (2004-2014) made me think of the evolution of social networking and its transience. Orkut lived ‘only’ for 10.5 years, and this is despite being part of Google, though some would call that a disadvantage. Facebook has been around for the same time, and the fact that it is a force to […]
Ever since I first wrote about institutional realignment, I have been more conscious of it and its implications on our lives. To a certain extent, even paranoid, because of the pace of change. Ray Kurzweil is hard at work to make himself immortal, and believes we should get really close by the 2030s. He has […]
Facebook’s plummeting organic reach has prompted several questions on whether it makes sense to continue investing in a presence on the platform. The short answer is still yes, and while I have never been a fan of Like acquisition, the platform continues to offer several avenues to help brands meet business outcomes. But marketers must […]