These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but I think technology is the biggest disruption that marketing has experienced. Yes, it has been so every time a new medium cropped up, but this wave […]
I had a bit of an epiphany when I read this superbly written post on Snapchat and the nuances of storytelling. In my last post on the utility of a brand, I had pretty much glossed over ‘delivery’ because it was one part of a larger framework. (and a post that kept getting longer after I began writing!) […]
continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But this was not an end in itself. The end objective of the business is revenue, and that makes up the remaining story. 3. Product: In this […]
Over and out @myntra 🙂 — manu prasad (@manuscrypts) September 30, 2013 [The intent in writing this is manifold – primarily my obsession for chronicling, and it being my way of expressing gratitude. But since this might be useful to other social practitioners, I have uncharacteristically added text highlighting and such, and also sought to […]
In my last post that touched upon Big Data, I had mentioned how the seeming intent of Big Data is to synthesise actionable insights from processed and unprocessed information at touch points related or unrelated to the enterprise, and then use it to target consumers better. While this is probably true for the short-medium term, I […]