The last time I wrote about the Internet of Things, I hoped for an application layer that could sense and collect data and convert it into use cases. In fact, the title of the post was Interweb of Things, the nuanced difference between them being connection (IoT) and interoperability. (WoT) (read) In the few months […]
Since the time I wrote An Internet of Things narrative, its trajectory and pace has seen tremendous acceleration, to an extent where TC has claimed that it has reached escape velocity. Indeed, there is a whole lot of activity happening that would back this claim – startups, larger companies getting interested in the space, geographic expansion […]
Recently, I was part of an interesting round table discussion organised by afaqs and IBM around “Technology in Marketing“. While we did stick to the subject, in my mind, I was also wondering about the impact this (topic) was having on the idea of brand. It has been only 4 years since I had last held […]
The role of content in a brand’s narrative is an oft appearing topic on this blog, so I was glad for the opportunity to discuss the subject with various entities who have a stake in this new ecosystem. I’ll be moderating a panel titled “The New Content Ecosystem – Evolution & Design” on Sep 25th, 2-3 […]
The impending death of Orkut (2004-2014) made me think of the evolution of social networking and its transience. Orkut lived ‘only’ for 10.5 years, and this is despite being part of Google, though some would call that a disadvantage. Facebook has been around for the same time, and the fact that it is a force to […]