..and a bit long 🙂 What do you do when you can’t buy a service? If you have the capability, you build it yourself. That seems to be what Facebook is up to, triggering of what would perhaps be only the first of the battles for real time supremacy. When you log in to Facebook, […]
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the surface’ i.e. emails, telecons and face-to-face. I’d also add Chat (the GTalk type) and DM. […]
One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats were shiny new objects at some point in time)Â There were a couple of wonderful posts I read in this context. The first is Rex Hammock’s […]
There was a wonderful post in the Edelman Digital blog titled ‘The Last Newspaper‘. An insightful, well balanced and objective take on stories and content which perhaps captures the newspaper and web relationship best. From the post Stories are personal and transformational. Stories have definition and character. Stories are history personified. But content is cold, […]
When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw this article in Campaign India, which spoke about Mercedes and Coke rejecting an association with […]