In the initial years of my career, I worked with brands where content was the product. In the last decade, a part of my job has been the creation and marketing of content as a component of brand and digital acquisition strategies. The video captures what has been an interesting journey. We also briefly chat about the future of content.
A chat with exchange4media on what we have been up to at Scripbox in terms of brand and marketing strategy, and a few thoughts on the role of digital, customer outreach, and what marketers need to plan for. P.S. The bold “question” starting with Exploring this might.. is not a question, but is part of […]
A bit of crystal-gazing for 2021, in the context of brand narratives. Many aspects of our lives are in a chimeral state, and we’re continuing the balancing act from 2020. How does this affect brand communication, customer engagement, and media choices?
In the not-so distant past, determining the audience of a brand, and the success of its campaign was not very complicated. Relatively speaking. But with VC funding and digitisation, ways of building a business have changed. And so must brand storytelling. Add to that a polarised world and social media amplification, and there’s enough material for a smart brand to game it.
An interesting conversation on listing on Amazon led me to think about what a legit competitor to that giant will look like. Walmart’s efforts have been around trying to out-Amazon Amazon, and I wouldn’t bet on that ending well. But there exist interesting possibilities, outside of Facebook and Google as well.