And that much talked about day is finally here. The Orkut applications have started their invasion. When I logged in today, what do is see beneath my daily fortune – ‘New! Add applications and customize your profile with songs, games and much more. ‘ With the launch of MySpace slated later in the evening today, […]
A few days back, Dhanashree pointed me towards a new app on Facebook. This is based on the about-to-start show on Star Plus ‘Kya Aap Paanchvi Pass se tez hain’ ( which is the desi version of ‘Are you smarter than a 5th grader?‘) The show has been promoted heavily on TV, and the application […]
The success of youtube and the mega deal had spawned a lot of wannabe sites locally – Apna Videos, Video Dubba, Desi Lassi etc. There was even one called SuckooBai, though i don’t know its current status. A fairly comprehensive list can be found here. Though the sites have attempted a lot of localisation, I’m […]
And finally the battle is on. The one that most people in the media fraternity would’ve been waiting for. TOI has finally launched in Chennai, amidst a lot of fanfare, and has succesfully provoked two of its three resident English publications. More on that in a bit. While the planning has been going on for […]
Almost every brand that one comes across these days is targeting the youth, and thats across categories. Of course, some brands have been doing it forever, and some have just joined the party, maybe because the increasing incomes have forced them to define their target audience, so communication can be made in sync. Now youth, […]