Who let the dog out?

When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – pugness. But suddenly, in the middle of perhaps the biggest media event in oh, okay a couple of months – IPL, the pug decided to make […]

Desi Onion

Quite a while back, after several months of ‘The Onion’ fandom, I wanted to start a similar site for India. Well, if not a site, at least a blog. In fact i even squatted on the blogspot url – ‘pyaaz’. Well, I’m happy to announce that the site has been launched…..by someone else. A tweet […]

Reach out

Last week, I read an article that gave the ‘share of the pie’ picture of different media in India. As expected, print is still king, though TV is fast catching up. Internet is still fighting to touch 2%. Meanwhile, something else i read quite sometime back says how an online video ad gives an 84% […]

EnGROSSment

Yesterday’s, and for that matter today’s big story has been the apparent ‘Daraar’ in the Malaika-Arbaaz marriage, and the subsequent revelation that it was some sort of half baked PR gimmick for a skin cream. Poor Mumbai Mirror had to even apologise to readers, though thats okay. Why? Because it throws light on the fact that the […]