Read a very good post here on how words lured a potential customer in, but actions spoke louder and managed to get him out safely. I had a similar experience with an entity i wrote about (like a lot of other people did) a few days back – in.com. Like I’d mentioned, I skipped the […]
The last few weeks have seen a flurry of activity in the nascent Indian ‘celebrity blogger’ space. Most of the action has been around Aamir Khan, and his newly discovered penchant for ruffling feathers. Whether its the name of his dog or his lyrics which was supposedly making fun of Salmaan, his blog is almost […]
On one hand, i see the TV media guys, sprucing up their websites to improve engagement with users. On the other hand, I also read about how they are sharing content with pure play internet channels. I guess it will be a while before we see exactly how TV and internet will co-exist and still […]
While watching the nation’s current pastime yesterday, those irritating screen-side-and-bottom takeovers started happening, but there was one creative that made me smile. It had two popups (both with what looked liked an actress caricature). The first said “I will expose if the script demands it” and the second said “I will expose if i get […]
We’ve seen Vodafone going through a massive exercise, we recently saw Ceat going through a painful exercise, and softly, quietly, like the brand its always been, Godrej has unveiled its new look recently. Godrej, Can I Win My Ex Back for me, has been about locks. That’s the product in which I’ve seen the logo […]