I’d written a post earlier on local sites. Happened to come across another one yesterday. Its called indiashines.com. To summarise what the PR note had to say about the site, the need gap identified is a social network plus site which understands the “diverse language, cultural and regional requirements” needs and one that’s therefore customised to […]
Yesterday, Contentsutra carried a story about Times Business launching a professional networking site called Peer Power. The post also mentioned that the new site wouldn’t be leveraging Times Jobs. Like I commented there, I’m still trying to understand why they are (seemingly) adamant about not leveraging their existing properties in print, on a new media […]
Despite myself, and despite ‘knowing’ the result, I actually sat down and watched the entire finale of MTV Roadies 5.0!! No, please don’t judge me, even when i say that i was completely engrossed and matched the MC, BC, F*** (for the tasks) that the participants indulged in, much to my wife’s annoyance, i think. […]
The concept of product lifecycles is a pretty old one. I’ve read a few articles on brand lifecycles too, like this one. But something I’ve been thinking about recently is the customer lifecycle. I’ve been googling a bit and found a few notes like this and this, but that doesn’t quite say what i had […]
A long time back, I’d written a post on Reliance’s (the Anil version) plans and how they could end up making one huge value proposition. At the time of writing that post, there was an entity called BigFlicks. Though that sounded like a cricket shot description, its actually a DVD rental and video download service, […]