Disclaimer: I promise to work on the 2.0 fetish -#7 here I’ve always been a fan of this thought – ‘the tyranny of the big idea‘. This is also a great read on the same subject. The one line take-out would be that in the presence of the big idea, smaller ideas which might have […]
Reading this post today, on how Tata Sky and Dish TV have both partnered with matrimony portals -Bharat Matrimony and Shaadi.com respectively, in the space of a single day, I realised how fickle competitive advantages really are. It also reminded me of a much debated post on Scobleizer yesterday on tech blogging, and where it’s […]
I read an article today on LiveMint, which deals with creating UGC for TV and Radio. Well, for starters, I think its already being done. The polls, the debates etc on news channels, and more importantly, the reality shows, are all user generated content. Of course, the packaging differs because unlike the net, time is […]
I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand ambassador for the brand would have made for a nice plain brand rant post, but try as i might, I have not been able to get […]
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post talked specifically about the 2 gaming entities – zapak and games2win and their contrasting styles. What interested me was the part about the surge that happened […]