The world, or at least most of it, has been applauding the success of Obama’s social media strategy, stating it as one of the big pillars of his victory, and rightfully so. A look at his homepage would tell you that he is very well connected to the social media scene – ‘Obama Everywhere’. ‘Organise […]
Google has been struggling to get some money out of You Tube for sometime now, and a few days back, introduced ‘Paid Search’ in You Tube. They appear on the right hand of the page and one small image and Google Adwords style text ads, as ‘Promoted Videos’. These link to the advertiser’s channel on […]
A few weeks back, I’d written about Yahoo India’s TVC for Search. I was not impressed, because I felt that the ‘need for speed’ in search could easily be portrayed without making fun of a speech impediment. A few days back, I happened to see another TVC, this one for Yahoo Messenger. To its credit, […]
In a way, Friendfeed’s latest offering has revolutionised my usage of social media services. My experiments with FF had been limited since Twitter used to give me a fair amount of good conversations on various subjects of interest – from Bollywood to advertising campaigns to social media to social issues. I didn’t see any value […]
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with one third of the younger set saying that companies should actively market to them on […]