The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, yielded a good discussion. Inevitably, the discussion entered the territory of whether the redesign would alter the status of the differentiated audience that each provides, and […]
There was a wonderful post in the Edelman Digital blog titled ‘The Last Newspaper‘. An insightful, well balanced and objective take on stories and content which perhaps captures the newspaper and web relationship best. From the post Stories are personal and transformational. Stories have definition and character. Stories are history personified. But content is cold, […]
A few weeks back, RWW had an interesting piece on why LinkedIn shouldn’t have Facebook envy, and should not attempt to make itself a destination site like the social networking service. We thought the Valley intelligentsia long ago proclaimed the end of destination sites. The desire to “get people to spend more time on LinkedIn” […]
As I am wont to do at infrequent intervals, I came up with one of those quirky connections – this one, for Tata Sky. I mentioned on Twitter that “aamir’s ghajini character could find Tata Sky Plus’ features quite useful-pause, rewind, record 😉 wonder if they’ll make a TVC with that”. In the days that […]
My post last week– on the topic of communities that individuals will initiate or will be part of, also made me think of organisations and brands, and what communities they would start/be part of. To begin with, perhaps there would have to be forks in the road, which hopefully would merge again at some point […]