A Dunbar’s number for brands?

Seth Godin had a very good take on the Dunbar Number recently in the context of connections made on Twitter and Facebook. (Wikipedia: Dunbar’s Number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. No precise value has been proposed for Dunbar’s number, but a commonly […]

Social deluxe

Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was how the facet of  ‘exclusivity’ could be balanced with the relatively open nature of social media, especially Facebook and Twitter. The post also highlights a couple […]