What kind of a blog would this be if we didn’t discuss Facebook’s new announcements. At a simplistic level, it would seem that Facebook learned a lot from that Google study. (via a conversation with Mahendra) Though i can’t access it yet, I’m very happy with the backup option, and hope that its a step […]
The subject of this post has been visited before, thanks to an earlier note by Tac Anderson on the ‘3 types of social media strategy‘, and David Cushman’s excellent presentation the same topic. What made me revisit this are Tac Anderson’s post last week titled ‘Dam your social media strategy‘, which used an excellent analogy […]
There was much excitement when I saw that much talked about presentation that somehow seemed connected to Google Me and Google’s approach to social. But the sounds made recently by Darth Scmidt don’t really give cause for delight. While it doesn’t make sense to talk ill of something even before launch, the ‘social layer’ does […]
I’ve never gotten around to trying group buying/deal sites until once recently, though I always thought that they were fulfilling a need for businesses and consumers. But when I read this ‘peculiar’ story titled Groupon’s Success Disaster, I found myself identifying with it (from a consumer perspective, we’ll get to that in a bit) and […]
‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks to Tom Fishburne’s excellent post on the subject in the context of brands, products and organisations, I got to think about it a little more. The […]