Brands going places

So, almost a year after I blogged here about Cafe Coffee Day’s potential gains from Foursquare, they have become (as far as i know) the first Indian brand to get an official page on Foursquare and have special offers for 4sq users. (Bangalore outlets). I plan to drop in soon! Meanwhile, I remember the DM conversation […]

Plugging In

Since I have been on streams and brands for a while, I thought I’ll take a break and plug you in on a couple of discoveries and connections. For those reading this in Google Reader or actually anywhere else other than this site itself, kindly step outside. No, the hands can still be on the […]

Attention everyone

It was a strange coincidence that I watched the 62 Super Bowl ads back-to-back, (thanks to this aggregation effort by Mashable) on the same day that I read this very insightful post by Steve Rubel on “Attentionomics“. The slideshow is also embedded below. In addition to the key takeaways – the lifespan of content created […]

Brand-streams

Last week, I got a beta invite from a new lifestreaming service called Memolane and I’ve added my blogs and quite a few services I use to it. You can check it out here. I’m quite a fan of lifestreaming – as a concept. Though I have seen quite a few web based services perish, […]

Next.org

A few days back, I happened to receive some understanding on the difference between an ‘organisation’ and an ‘institution’. As is my wont, I immediately came back from the event and googled it. All the Q & A forums, however, just sent me to Wikipedia, and to be fair, it did confirm what I had […]