Facebook is planning a new video-ad product that will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds across devices. It is also becoming more public about its Publishing Garage, that aims to put into place a set of measurements to demonstrate how well campaigns are working. […]
Trendwatching’s October brief – Servile Brands, reminded me of a favourite OTA which was generating some buzz recently for publicly firing its PR agency. (enough clues, but no names lest I should be accused of SEO bait 😀 ) ‘Servile’ is defined as “turning your brand into a lifestyle servant focused on catering to the […]
Sometime back, I had written about institutional realignment – on how the internet will slowly eliminate the middlemen across industries and disrupt every institution that we have built thus far – political, societal, economical, professional, cultural, health and so on. This would have massive impact on our sense of identity and how we live as a […]
Branded content is making a comeback, I think. I call it a comeback because I noticed quite a few posts in the last few days, but this is something that has been discussed at least since 2009. (here and here) One of the posts I saw was this one which called branded content a game changer for […]
BBH Labs offered some excellent perspective in a post titled ‘Mean Brands‘ a few days ago, which pointed out that when brands are asked to be more human online, we overlook the fact that humans are not nice online. Expanding on this, they showcased three scenarios – brand vs consumer, brand vs brand and brand […]