Dove’s immensely viewed ‘Real Beauty’ video has sparked a parody and many debates including how the content would (or would not) help sales. But what it actually reminded me of was a quote attributed to Marty Neumeier (via) Brand isn’t what you say about your product, it’s what other people say about your product. A little […]
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than not, plays the lead. In earlier eras, choices were easier – until televisions came into the picture, it was limited to newspapers, events, radio; even after […]
There was an intriguing article on HBR last month, titled “Can Companies Both Do Well and Do Good?” It was based on a research that looked at the correlation between the financial performance of firms and their social & environmental performance. At the corners of a grid made of both kinds of performances on X […]
LinkedIn’s article curation is improving very well in my case. What I particularly like is the dash of serendipity in the list. One of the articles I recently read was “Are we all being fooled by Big Data?” Though it is less to do with business per se and is skewed towards economic forecasting, it […]
I really avoid writing “trends for 20xx”, but towards the end of last year, I jotted down a few things for an article. Same thoughts, but I expanded a bit. Barring a game changing phenomenon that further complicates the already shifting landscape, these are the 3 areas where I see the needle shifting more than […]